My work has empowered brands to effectively influence the culture around it. Using creative brand strategies, I partner with large and small companies to find targeted media that’s impactful and purposeful.

EXPERIENCE

SELF-EMPLOYED / ART DIRECTOR & BRAND STRATEGIST / 2016 – Current
Create distinctive branding that represents companies and products. Determine the overall artistic style and visual image for each project. Develop brand strategy and statistics systems. Gain an understanding of the target audience and business that the advert is aimed at. Develop detailed budgets and timelines. Coordinate activities with other creative departments and agencies.

LO3 ENERGY / ART DIRECTOR & BRAND STRATEGIST / 2017 – 2019
Oversaw the creative department by hiring, training, assigning, scheduling, and mentoring staff. Developed the overall look and style of the company website, as well as advertising campaigns and videos. Designed, developed and conceptualized sister-company brands Exergy and LaTrobe Valley Microgrid, including websites and print materials. Supervised design staff. Reviewed and approved designs, artwork, photography, and graphics developed by other staff members. Coordinated activities with other internal departments.

ALDER AGENCY & CO. / ART DIRECTOR / 2016 – 2018
Established creative department standards for production, productivity, quality, and client service. Ensure team adheres to current processes, identifying opportunities for continuous improvement, and proposing and creating processes and tools to support design operations. Worked closely with creative team to generate ideas and concepts to fulfill the client’s brief; producing sketches, storyboards, and comps to communicate ideas to the client. Created campaign ideas that worked across media ie. website, social media, mobile, video and interactive. Directed photoshoots, artists or film-makers to work on projects; visiting and assessing locations for potential shoots; working on location. Determined the overall artistic style and visual image for each project.

PACIFICORP / SENIOR GRAPHIC DESIGNER / 2013 – 2015
Designed marketing materials within company brand guidelines. Maintained the Home Energy Savings program website. Developed the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Initiated company sustainability green team. Worked in a small team: worked well with others, collaborated creatively but also worked alone with minimal supervision in a fast-paced environment.

PECI / GRAPHIC DESIGNER / 2010 – 2013
Maintained the Home Energy Savings program website. Developed fresh illustrations used in retail advertisements to bring more focus on the program measures. Worked with a team of five account managers, an art director and senior copywriter to create advertising campaigns for Pacificorp’s Home Energy Savings program.

EDUCATION

Middle Tennessee State University | BS Electronic Mass Communication
Double Major in Graphic Design & Digital Animation, Vice-Chair of ACM SIGGRAPH

EXPERTISE

MAC OS / ADOBE CC / WORDPRESS / HTML & CSS / SKETCH / SEO

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